WWW.AGRM.ORG MAY/JUNE 2017 57 CARE FOR YOUR MAJOR DONORS Donors Are People Too: Manag- ing Relationships with Your Ministry’s Major Contributors (International Christian Publishers) by Timothy Smith features a practical system for ministry to major donors— and why it’s important. This direct, easy-to-read book helps you put these strategies to action. You’ll learn how to care more about the donor than the donation—and what happens when you do; how to build relationship, trust, and friendship with your donors; and insight into the end-product of major donor ministry. BIG PR ON A BUDGET Even cash-strapped organi- zations can build a robust PR machine on a shoestring budget—they just need to be credible, creative, responsive, and relentless. Jennifer Farmer shows how to build a cost-effective com- munications strat- egy that will help you break through in an information- overloaded world. Her four guide- lines, laid out in Extraordinary PR, Ordinary Budget (Berrett-Koehler), require attentive- ness, but yield results. Particularly for mission-driven organizations, strength- ening your media presence dictates the success of the enterprise and ulti- mately the impact of the work. HABITS OF TOP LEADERS The Leadership Habit: Trans- forming Behaviors to Drive Results (Wiley) provides the framework for patterns of behavior that will change the way you lead. Authors Tammy Berberick, Peter Lindsay, and Katie Fritchen condense tons of advice into 10 key areas, and then show how to create daily habits surrounding these cen- ters of excellence. Leaders who can commit to creating change will develop more productive teams and will build long-term growth for their organization.