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have no idea how real people are really doing in their world. TAKING OUR PRODUCT TO THE WORLD G od is not concerned about the condition of our nationwe are. God is con- cerned about the condition of His peoplewe often are not. There is now an urgent call to prayer for our countryand rightfully so. But I believe we have a much deeper problem demonstrated by the very idea that we are making this call to prayer now. Our tendency has been to call for prayer only when significant issues pop up and it becomes a Band-Aid approach to something that could have been prevented with on-going prayer and taking our relationship with God seriously in the first place. We have lost our way as a nation because we have lost our way with God. In recent months I have been sensing three things that I believe are weighing heavily upon our Lord. 1. I do believe He is concerned about the condi- tion of you and me His followers. He is desper- ate for an intimate relationship with us and we are either unwilling or unable to develop one. 2. I am sensing His heartache over the lack of unity in the Body of Christ. It seems we spend more time disagreeing on nonsense issues and theological positions than seeking Jesus directive to become one. 3. I am also sensing He really does want to see a concerted effort on our part to go to Him in prayer. He is not looking for us to click on a checkbox and promise to pray as much as making sure we understand what prayer really looks like. THE SOLUTION I believe that the Chrysler illustration suggests at least three major points that we need to consider if we desire to build a successful ministry. And let me make this clear This applies to you as rescue mission leaders every bit as much as it does to church leaders. First we need to catch the vision. Who are our customers What is our true product What does it look like Chrysler takes its understanding of what the customer needs goes to the drawing board and creates a visual image of the product before any actual procedure is put into place. Point of action Put together a list of essential 28 WWW.AGRM.ORG MARCHAPRIL 2016 Who are our customers What is our true product What does it look like