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Checking and updating weekly is not too much. 4Links to social media. Very few things are as frustrating to a website visitor as a dead link. But those dead links are especially painful when they should have connected someone to your social media. 5Press releases. Much like online newsletters the more current online press releases are the better for your organizations credibility. Create an online archive for press releases older than one year. And if all you have are press releases older than one year consider whether they need to be posted online at all. A simple website with current information is far better than a complex industry award-winning site design with last years news. And if you lack budget for a staff member to manage it web updating can be a perfect activity for a trusted volunteer. Make the most of the vital information you need to share onlinekeep it current WWW.AGRM.ORGMAYJUNE 2016 61 I f youre part of a larger rescue mission youre probably blessed with plenty of people to help you keep your missions website current and captivating. But what about the rest of us The bad news first Websites with outdated information lose more visitors than websites that are under-designed. The good news You dont have to spend a lot of time or money to continu- ally reinvent your site content if you can keep these five items current. 1The events calendar. It is absolutely essential to place on-going and special events on your website. Whether you use a calendar layout or not a website that only features past events may cause the casual browser to believe that your mission is floundering or no longer in operation. If you update nothing else on the site update this to include events 60 to 90 days in the future. 2The online newsletter. Many missions offer an online version of the newsletter they print. As long as the newsletter is freshsay in the current quarterthats great. But if you havent updated the newsletter in six months or more it might be time to create a simple online newsletter that doesnt have to wait for a print version. 3Employment opportunities. This item is sometimes overlooked by those of us who control information on the web. Dont beat yourself up if you dont pull an online job description on the same day someone is hired but stay in touch with your HR office to keep your online list of job opportunities current. PR TOOLKIT Steve Wamberg Keep Your Website Current The essentials for keeping your online content fresh Steve helps missions and other nonprofits more effectively communicate with the public. He can be reached at steve wambergyahoo.com. DAY-TO-DAY