Denver Mattress Company Pledges a Dollar for Every Dollar Donated to 70 Rescue Missions Across the U.S.
COLORADO SPRINGS, COLORADO, November 16, 2015 -- The Denver Mattress Company (DMC) and the Association of Gospel Rescue Missions (AGRM) are pleased to announce the 13th anniversary of their annual charity partnership as together they continue to help those in need during the holidays.
DMC will match every dollar that is donated to one of the 70 missions across more than 35 states from November 1-30. Individual missions will be able to receive up to $2,500 from DMC per market to help support their efforts in assisting people in need. DMC's total matching donation is capped at $150,000. Local missions will be able to use the donations for the specific needs of their own community for necessities such as food, warm clothing, shelter, or assistance.
DMC supports donation efforts with an online media campaign using website banner ads, campaign landing pages designed to receive donations for each unique rescue mission, and local promotion by AGRM members. Last year's efforts yielded more than $160,000 in local community support, which was matched to the full $150,000 by DMC.
Association of Gospel Rescue Missions
Now in its 103rd year, AGRM has nearly 300 rescue mission members across North America. Annually, AGRM members serve approximately 66 million meals, provide more than 20 million nights of shelter and housing, assist some 45,000 people in finding employment, provide clothing to more than 750,000 people, and graduate nearly 17,000 homeless men and women from addiction recovery programs into productive living. For more information, please visit www.agrm.org or contact Brad Lewis, Director of Communications, at email@example.com.
Denver Mattress Company
Denver Mattress manufactures their mattresses in their own factory, then distributes and retails products in their own stores. Because they are able to eliminate the middleman markup, customers receive top quality sleep products for as much as 50% less than competitors. More mattress. Less money.® http://www.DenverMattress.com
About The Furniture Row Companies
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 30 states. For more information, please visit http://www.FurnitureRow.com
Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit http://www.FurnitureRowRacing.com
Compass Outreach Media
Compass Outreach Media has served as this campaign's lead creative consultant and campaign coordinator since its inception, and provides marketing tools and training to rescue missions across the country. http://www.compass-om.com.
Contact: John Knippenberg / Furniture Row Marketing