2014 CEO Summit
This event is now closed.

Event Date
  • 9/9/2014 3:00 PM -
    9/11/2014 12:45 PM
    Please arrive early for registration
  • Mount Hermon Conference Center
  • 37 Conference Drive
    Felton, California 95018

AGRM’s annual CEO Summit is an unequaled outlet for much-needed, highly relevant, deep-level, heartfelt conversations among executives. It provides time to get away, get boldly honest with each other, and get serious about issues that are shaping our culture and our ministries. An additional perk is that it is a relaxing retreat right before the last (and usually busiest) quarter of the year.

This year the CEO Summit will be September 9–11 at Mount Hermon Conference Center in the Santa Cruz Mountains of California. You'll enjoy the unpretentious conference-center accommodations under the stunning redwoods. It's just a short drive south toward the coast from San Jose; San Francisco is a bit further but still a valid option for those flying.

CEO Summit attendees set much of the agenda and conversations can turn on a dime—and that’s great. Based on member communications with our office, AGRM will have the following topics ready:

  • What the Hobby Lobby/Conestoga Supreme Court decision means for missions.
  • Making serious prayer a priority in our personal lives and in our organizations.
  • Coming alongside Housing First and Rapid Rehousing and expanding our vision.
  • Relevance vs. tradition: When is it time to change your ministry's name and image?
  • Daniel in Babylon: How to penetrate a culture without letting it penetrate you.
  • Finding and filling the hole in your organization’s leadership team.
As usual, astute consultants and counselors will be on hand to speak wisdom and truth into our conversations. In addition to John Ashmen, Rhett Butler, and Jonathan Ruybalid, here are some of the folks who will be with us this year:

Don Goehner

Founder and principal of the Goehner Group, specializing in organizational culture and strategic development

Roger Huang

Founder of San Francisco's City Impact and author of Chasing God

Robert Loggins

Executive director of Mission Metro St. Louis and prayer and spiritual-awakening advocate

Tom Webb

Managing partner of Bearings Branding, specializing in brand strategy, naming, and identity design

     AGRM's CEO Summit is sponsored, in part, by the
     Evangelical Council for Financial Accountability (ECFA).


Schedule (final schedule may vary slightly)

Tuesday, September 9

  • 3:00 p.m. – 3:15 p.m. Welcome and Orientation/Ashmen
    3:15 p.m. – 3:30 p.m. “First Babylon Briefing”/Loggins
    3:30 p.m. – 3:45 p.m. Hot Topics Introductions
    3:45 p.m. – 4:30 p.m. Hot Topics, Round I/Ashmen, Ruybalid, Butler
    4:30 p.m. – 5:00 p.m. “Close Connections”
    5:30 p.m. – 6:30 p.m. Dinner
    6:30 p.m. – 7:30 p.m. Focus 1: Our world according to Alito/Butler
    7:30 p.m. – 8:00 p.m. “Close Connections”
    8:00 p.m. Call it a Day

Wednesday, September 10

  • 7:15 a.m. – 7:30 a.m. “Second Babylon Briefing”/Loggins
    8:00 a.m. – 8:30 a.m. Breakfast
    9:00 a.m. – 10:00 a.m. Focus 2: Finding and filling the hole in your team/Goehner
    10:00 a.m. – 10:30 a.m. Beverage and Snack Break
    10:30 a.m. – 11:30 a.m. Focused Engagement
    12:00 p.m. – 12:45 p.m. Lunch
    1:00 p.m. – 2:00 p.m. Action Options
    2:15 p.m. – 3:15 p.m. Hot Topics, Round II/Ashmen, Ruybalid, Butler, Goehner
    3:15 p.m. – 3:45 p.m. Beverage and Snack Break 
    3:45 p.m. – 5:00 p.m. Cohort Groups
    5:30 p.m. – 6:15 p.m. Dinner
    6:45 p.m. – 7:30 p.m. “Chasing God”/Huang
    7:30 p.m. – 8:00 p.m. “Close Connections”
    8:00 p.m. Call it a Day (Optional: Cruisin’ Santa Cruz)


Thursday, September 11

  • 7:15 a.m. – 7:30 a.m. “Third Babylon Briefing”/Loggins
    8:00 a.m. – 8:30 a.m. Breakfast
    9:00 a.m. – 9:30 a.m. Focus 3: Rebranding your ministry: Who are we, really?/Webb
    9:30 a.m. – 10:00 a.m. Focused Engagement
    10:00 a.m. – 10:30 a.m. Beverage and Snack Break
    10:30 a.m. – 11:30 a.m. Hot Topics, Round III/Ashmen, Ruybalid, Butler, Webb
    12:00 p.m. – 12:45 p.m. Lunch
    12:45 p.m. Official Departure



Mount Hermon is a place of incredible peace and beauty. You’ll enjoy trails through the stunning redwoods—including one trail that eventually leads to a Pacific overlook. There are also numerous recreation options, not the least of which is Mount Hermon’s Redwood Canopy Tours—a two-hour eco adventure that includes six zip lines and two sky bridges at heights of up to 150 feet. If you arrive early or stay later and want to give this a try, AGRM folks get a special price of just $50. You can contact Mount Hermon directly to sign up.

At Mount Hermon, we will be in lodge accommodations. Private or shared rooms are available. Bedding, towels, and soap are provided. Otherwise, plan to bring your own toiletries.

There are no landline phones in the lodge rooms, but there is AT&T and Verizon coverage throughout the property (T-Mobile, not so much). Free internet is available a short walk away in the conference center’s Central Lounge, open from 6:00 a.m. to midnight.


San Jose International Airport (SJC) is roughly 35 miles from Mount Hermon. We recommend renting a car at the airport. This will allow you to set your own schedule and give you quick access to some of the local villages, redwood groves and parks, and the town of Santa Cruz, should you want to go see the famous pier and the Pacific. If you would like to ride share with another CEO, contact Lisa Miller and she'll try to make some connections.

Another ground transportation option is AM/PM Shuttle. The number is (408) 623-8633. The cost is $79 each way. Caltrans also runs buses between San Jose and the town of Felton (very close to Mount Hermon). For more information, click here

Registration Fees

Registration fees include all sessions, all meals and breaks starting with dinner on Tuesday and ending with lunch on Thursday, two nights of lodging (private or shared), and handout materials. A three-night/9 meal option is also available. Spouses are welcome to enjoy the conference center with meals and lodging included and may attend the sessions if they so desire. See below for pricing details.

Options and Extras

If you want to make it a full-fledged adventure, consider flying into San Francisco (SFO). It’s a spectacular and fascinating city (and the Giants are playing at home the 9th through the 14th!). Ride the cable cars, enjoy an exotic dish in Chinatown, or feed the seals at Fisherman’s Wharf. North of Golden Gate Bridge, you’ll find Muir Woods National Monument and charming villages like Sausalito that just beg to be explored. You can make the trip from San Francisco to Santa Cruz along the coast on scenic Route 1, through delightful Half Moon Bay.

If you have a couple of extra days and prefer to avoid San Francisco, fly into San Jose and take a jaunt to the south and Monterey Bay. Explore Cannery Row in Monterey, jump onto the driving range at Pebble Beach, or get lost in nature in beautiful Carmel. It’s one of the most scenic areas of the country.

Online registration is not available at this time.