The Sock Drive campaign, inspired by Walt Disney Picture’s new family movie, The Odd Life of Timothy Green, releasing in theaters on August 15, will provide sock drive boxes to theaters, churches, ministries, and businesses for the collection of new men's, women's, and children's socks from July 9, 2012, through September 3, 2012, for the benefit of those served by AGRM ministries.

Through a large-scale publicity and promotional push, AGRM, Walt Disney Pictures, Different Drummer, and other ministry partners will ask individuals across North America to donate socks to gospel rescue missions for the homeless and those in need. In addition, the Hanes Corporation has pledged to contribute a generous amount of socks in support of the initiative. An online search directory will be available for individuals to locate the nearest sock drive box in their communities. AGRM ministries will facilitate this campaign by distributing the sock boxes to community partners and picking up the donated socks September 4-7, 2012.

To get started, please review the steps below. Sock boxes are provided free of charge and will be shipped directly to your organization while supplies last. The actual size, each side, is 17.3125"w x 32"h. There is no deadline for registration, but there is a limited supply of sock boxes for order. If only ordering one sock drive box, please complete steps 2 and 5 below.

If you want to participate, here's how:

Step 1. Reach out to local businesses, churches, schools, and other organizations in your community to
             partner with you in this campaign by having a sock drive box at their locations.

Step 2. Request your sock box(es) by filling out the online registration form.

Step 3. Receive the shipment of sock boxes. Assemble and distribute them to your community
             partners on July 9, 2012, or as soon as possible thereafter.

Step 4. Download the Site List spreadsheet to record all confirmed sock box locations in your community
             for the online search directory and email it back to

Step 5. Promote the campaign through your local media, social media, and website. Access and
             download promotional resources through our online media kit.

Step 6. AGRM missions only: Pick-up donated socks from site locations September 4-7, 2012.

Step 7
. AGRM missions only: Inventory, record, and report back to AGRM how many pairs of socks
             were donated by September 14, 2012, to receive an additional donation of socks from Hanes.

Questions: Contact AGRM's Director of Public Relations Nicole Daniels at 719.266.8300 ext.103 or with questions or for campaign support.