AGRM to Be Featured March 18 in National Geographic Channel’s ‘Killing With Kindness’ Campaign 


COLORADO SPRINGS, COLORADO (MARCH 11, 2015)—On Palm Sunday, March 29 at 8 p.m. ET, the National Geographic Channel (NGC) will air the world premiere special
Killing Jesus based on the New York Times best-selling book of the same name.

Following in the footsteps of the network’s two most-watched programs ever, Killing Kennedy and Killing Lincoln, this three-hour film looks back at one of the most well-known figures in history, and provides political, social, and historical context to the story of His life and death.

One of Jesus’ most enduring messages was encouraging people to be kind and love each other.   Accordingly, from February 18 through April 5, NGC is celebrating this message in a 40-day campaign called “Killing With Kindness.” Each day, NGC is featuring organizations that help to spread kindness in the world.

The Association of Gospel Rescue Missions (AGRM) will be featured March 18, in the pre-airing momentum, hoping to steer viewers to show acts of love and kindness to the poor and oppressed as a result of watching Killing Jesus. “We’re grateful that out of thousands of worthy causes, the good work of rescue missions has been chosen to be highlighted as part of this campaign,” states John Ashmen, AGRM president.

Visitors to NGC’s website, blogs, and social media will be able to connect quickly to each featured organization. AGRM’s website will include a unique landing page that will offer visitors to the site easily accessible ideas on how they can show kindness to those who are homeless, hungry, addicted, and abused, through the rescue mission in their own communities, their churches, and even engaging directly with those living on the streets.

National Geographic Channel facts:

  • Facebook followers: 53 million
  • Twitter followers: 1 million

Rescue mission suggestions:

  • Create a “Killing with Kindness” button or banner on your mission’s website linking viewers to volunteer or donation opportunities.
  • “Like” the National Geographic Channel (NGC) on your mission and personal Facebook pages (https://www.facebook.com/natgeotvUS)
  • Follow National Geographic Channel on Twitter (www.twitter.com/natgeochannel)
  • Post the Killing Jesus trailer on your website or via social media outlets.

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National Geographic Channels

Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Networks. The Channels contribute to the National Geographic Society’s commitment to exploration, conservation and education with smart, innovative programming and profits that directly support its mission. Launched in January 2001, National Geographic Channel (NGC) celebrated its fifth anniversary with the debut of NGC HD. In 2010, the wildlife and natural history cable channel Nat Geo WILD was launched, and in 2011, the Spanish-language network Nat Geo Mundo was unveiled. The Channels have carriage with all of the nation’s major cable, telco and satellite television providers, with NGC currently available in over 86 million U.S. homes. Globally, National Geographic Channel is available in more than 432 million homes in 171 countries and 45 languages. For more information, visit www.natgeotv.com

Association of Gospel Rescue Missions

Now in its 102nd year, the Association of Gospel Rescue Missions (AGRM) has nearly 300 rescue mission members across North America. AGRM members serve approximately 50 million meals, provide 25 million nights of shelter and housing, distribute 30 million pieces of clothing, bandage the wounds of hundreds of abuse victims, and graduate more than 20,000 homeless men and women from addiction recovery programs into productive living. Rescue missions have been providing hospitality to the poor in America since the 1870s. They are experts at providing effective care for men, women, and children who are hungry, homeless, abused, or addicted. AGRM is North America’s oldest and largest network of crisis shelters and rehabilitation centers, offering radical hospitality in the name of Jesus. For more information, please visit www.agrm.org.

To schedule an interview with AGRM president John Ashmen, please contact Brad Lewis, Director of Communications, at blewis@agrm.org or call (719) 266-8300, ext. 103.

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