FOR IMMEDIATE RELEASE 
Contact: Nicole Daniels
Office: 719.266.8300 ext.103
Cell: 616.260.6097 
Email: ndaniels@agrm.org


Denver Mattress Company pledges up to $150,000 to serve needy families

Company’s matching gift to benefit 67 U.S. rescue missions


Colorado Springs, CO (Nov. 1, 2012) – In 27 states, people who are homeless and in need will benefit from rescue missions’ doubled donation dollars, thanks to Denver Mattress Company (DMC). This is the 10th year the company has partnered with the Association of Gospel Rescue Missions (AGRM) to provide dollar-for-dollar matching donations for organizations that reach out to needy individuals and families. 

“We’re grateful for the Denver Mattress Company’s decade of commitment to help those in deep and desperate need,” said AGRM President John Ashmen. “We know these rescue missions will greatly appreciate the additional funds during the cold-weather season and the holidays, when increasing numbers seek the help and hope these organizations offer.” 

DMC will match donations people give from November 1 to 30 to each of 67 missions in 58 designated areas. The mission or missions in each area can receive a total of up to $2,500 match to use for meeting local needs for food, warm clothing and shelter, or for offering other types of assistance. Also, AGRM will benefit from a $5,000 gift to support its overall efforts in coordinating relief. DMC’s total matching donation will be up to $150,000. 

In addition to rescue missions promoting the November campaign to their local community members, DMC is supporting donation efforts using banner ads and landing pages designed to receive donations for each rescue mission. 

Last year’s efforts yielded $116,482 in local community support; DMC matched the donations with the full $150,000 gift.

ABOUT AGRM
Founded in 1913, AGRM (www.agrm.org) is an association of more than 275 rescue missions across North America. Each year, AGRM member ministries serve approximately 50 million meals, provide more than 20 million nights of lodging, distribute more than 27 million pieces of clothing, bandage the wounds of hundreds of abuse victims, and graduate more than 18,000 homeless men and women from addiction-recovery programs into productive living.  

ABOUT DENVER MATTRESS COMPANY 
Denver Mattress manufactures its mattresses in its own factory, and then distributes and retails products in its own stores. Because it is able to eliminate the middleman markup, customers receive top-quality sleep products for as much as 50% less than competitors. More mattress. Less money.® www.denvermattress.com

ABOUT THE FURNITURE ROW COMPANIES 
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating more than 330 stores in 31 states. For more information, please visit www.FurnitureRow.com. Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program, visit www.FurnitureRowRacing.com.

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