Cold and Flu Tracker Provides Real-Time Data

Allows Users to Take Action to Protect Themselves

The Weather Company has announced the availability of a new Cold and Flu Tracker that uses cognitive computing technology to provide localized cold and flu activity to consumers.

The Cold and Flu Tracker is sponsored GSK Consumer Healthcare's (GSK) Theraflu brand and is available on, and The Weather Channel app. According to an eWeek report, the tracker uses real-time sentiment data to deliver updates on cold and flu activity at a hyperlocal level.

Prior to the advent of the new tracker, users were not made aware of cold and flu activity in their state until the Centers for Disease Control and Prevention (CDC) released its weekly flu report. However, with this tool, users will know in real time when cold and flu activity is spiking in their area, and can take action to help protect themselves.


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